Snapdragon X trips up as Surface Laptops get sent back

Qualcomm keeps running into problems with its Snapdragon X chips. First, weak sales numbers from July through September 2024 followed. Then, Amazon started warning shoppers about the Microsoft Surface Laptop 7. The massive online store marked these AI computers with a red flag, saying people send them back a lot. This warning appears on products that customers return more than others in the same category.

The Amazon system tracks the number of laptops returned during the 30-day return period. The data suggests buyers tried the Snapdragon X models but decided against keeping them. Yet, oddly, the laptop shows mostly positive feedback, with 4.2 stars from 360 reviews. Most ratings fall at five stars (71%), with just 12% giving one star.

One possible reason for the spike in returns is that Microsoft recently launched the same Surface Laptop 7 with Intel Core Ultra processors inside. Many customers might swap their ARM-based computers for traditional x86 versions. However, we need additional information before drawing firm conclusions about what happens here.

Market research from Canalys shows these Snapdragon machines grew 180% compared to earlier months, but they make up less than 1.5% of all Windows computers. Qualcomm moved around 720,000 Snapdragon X devices in total, representing just 0.8% of all personal computers sold during those three months. Analysts expect fresh numbers soon that will help compare how these machines perform against regular PCs.
 

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