Spotify dropped a beta feature in New Zealand that lets people type out prompts to generate custom playlists, and the algorithm pulls from their entire listening history plus wider music trends. Users can ask for stuff like deep cuts from their top artists over the last five years or request a workout mix that shifts from high-energy tracks to chill songs for cooldown. Each track shows up with an explanation about why the algorithm picked it, and people can tweak their prompts or set playlists to refresh regularly.
Gustav Söderström, the co-president who will become co-CEO soon, said the company wants to make discovery smarter for artists while giving listeners more control over personalization. Spotify already tested AI playlist generation before, but this marks the first time the full listening history factors into the process.
Gustav Söderström, the co-president who will become co-CEO soon, said the company wants to make discovery smarter for artists while giving listeners more control over personalization. Spotify already tested AI playlist generation before, but this marks the first time the full listening history factors into the process.
