A streaming giant says the tech is ready to let fans remix and interact with songs using AI, but licensing roadblocks are killing the rollout.
Spotify Co-CEO Gustav Söderström made the comments on the Q4 2025 earnings call
Spotify Co-CEO Gustav Söderström made the comments on the Q4 2025 earnings call
- Söderström broke AI music into two categories on Tuesday's analyst call.
- Net new music created from scratch is one category using AI tools.
- Derivatives of existing music, like AI-generated covers, are the second category.
- The company already has the technology and capabilities ready to unlock this.
- Many artists want to let fans create new revenue from existing catalogs.
- Film and TV already monetize existing IP incredibly well through licensing frameworks.
- Music has lacked the right framework to let artists monetize their catalogs similarly.
- Spotify is working with artists and industry partners on the opportunity already.
- Kyncl told analysts that superfan tiers of the future will include AI creation.
- Creation is the ultimate expression of fandom, according to the WMG boss.
- The label is already in discussions with streaming services about higher-priced tiers.
- Co-CEO Alex Norström stressed Spotify will not do deals bad for artists.
- UMG settled with Udio in October using a model restricting downloads outside platforms.
- Warner Music Group followed with its own Udio settlement, implementing similar restrictions.
- WMG's separate Suno deal proved notably different, allowing users to download songs.
- Suno Chief Music Officer Paul Sinclair pushes for open studios, not walled gardens.