Udio just locked down BuyDRM to encrypt its AI music streams across Widevine, FairPlay, and PlayReady, which is basically the final infrastructure piece before its paid platform goes live. The Austin-based firm handles this through KeyOS MultiKey Service, covering stream protection and playback globally. CEO Andrew Sanchez framed the deal as fundamental to the company's direction, not some bolted-on afterthought.
And the context here is wild. Udio went from getting sued by every major label to signing deals with UMG, Warner, Merlin, Kobalt, Believe, and the NMPA in roughly eight months. Sony holds out alone, with a NY judge limiting the suit to 333 works. The upcoming Starstruck subscription enforces a walled-garden model where nothing gets downloaded or shared externally.
BuyDRM supplies the stream-encryption layer of a three-part enforcement stack that also uses inaudible watermarking and fingerprinting to block ripped tracks elsewhere. The firm, owned by OVHcloud, already counts SoundCloud and F1 TV among its clients.
And the context here is wild. Udio went from getting sued by every major label to signing deals with UMG, Warner, Merlin, Kobalt, Believe, and the NMPA in roughly eight months. Sony holds out alone, with a NY judge limiting the suit to 333 works. The upcoming Starstruck subscription enforces a walled-garden model where nothing gets downloaded or shared externally.
BuyDRM supplies the stream-encryption layer of a three-part enforcement stack that also uses inaudible watermarking and fingerprinting to block ripped tracks elsewhere. The firm, owned by OVHcloud, already counts SoundCloud and F1 TV among its clients.
