Epic CEO Tim Sweeney thinks Steam forcing devs to tag games that use generative AI is pointless because he believes pretty much every future title will rely on these tools anyway. The disclosure requirement came up after an Unreal Engine dev complained about the tags and Sweeney jumped in to agree, saying the labels only make sense for art galleries and licensing marketplaces where copyright matters.
His take is getting pushback, though, because multiple devs have already said they will never touch generative AI for their creative work, which kinda throws cold water on the whole idea that every studio will eventually adopt it. The debate keeps heating up between executives pushing AI hard and creators who want nothing to do with it, and removing the disclosure tags might actually force devs who avoid AI to start advertising that fact just to prove consumers actually care about how their games get made.
His take is getting pushback, though, because multiple devs have already said they will never touch generative AI for their creative work, which kinda throws cold water on the whole idea that every studio will eventually adopt it. The debate keeps heating up between executives pushing AI hard and creators who want nothing to do with it, and removing the disclosure tags might actually force devs who avoid AI to start advertising that fact just to prove consumers actually care about how their games get made.
