Modern Sky from China teamed up with Steel Wool Entertainment out of California to bring the Strawberry Festival stateside. Kevin Morrow runs Steel Wool and used to handle touring stuff at Live Nation New York before starting his company over a decade ago. The deal stays vague on money but covers brand expansion, plus helping indie Chinese artists break into international markets.
Morrow spent three decades in the business working with acts like Anderson .Paak and Hayley Kiyoko. Modern Sky started in the late 90s and runs everything from publishing to venues under a lifestyle-focused business model. The founder Shen Lihui wants to swap Western music into China while pushing Chinese creativity outward, and Morrow said the festival basically defines Chinese music at this point.
Morrow spent three decades in the business working with acts like Anderson .Paak and Hayley Kiyoko. Modern Sky started in the late 90s and runs everything from publishing to venues under a lifestyle-focused business model. The founder Shen Lihui wants to swap Western music into China while pushing Chinese creativity outward, and Morrow said the festival basically defines Chinese music at this point.
