Secure digital payment and identification systems have the potential to drive entrepreneurship and cross-border commerce in Africa, according to a new survey by global nonprofit CoDevelop. The Ipsos survey, conducted in six major African markets—Ethiopia, Kenya, Nigeria, South Africa, Tanzania, and Uganda—revealed that digital public infrastructure (DPI) could significantly lower barriers for starting and scaling businesses.
The survey found that 42% of respondents would be more likely to start or expand a business if they could accept secure digital payments, while a third highlighted digital identity verification as a key factor in fostering market participation. The data underscores a growing demand for reliable digital systems that can enhance trust in commerce and broaden access to regional markets.
In addition, over half of business owners and entrepreneurs said digital payment platforms would encourage them to engage in cross-border trade, while 48% pointed to digital verification tools as vital for reducing fraud risks. Social media commerce was also identified as a major driver of cross-border trade, with 55% of respondents saying it would encourage expansion. The survey highlights the importance of trust in digital systems, with 82% of respondents willing to share personal data if clear safeguards and transparency are in place. This growing confidence in digital infrastructure could help unlock new income opportunities, especially for young people and small businesses across the continent.
The survey found that 42% of respondents would be more likely to start or expand a business if they could accept secure digital payments, while a third highlighted digital identity verification as a key factor in fostering market participation. The data underscores a growing demand for reliable digital systems that can enhance trust in commerce and broaden access to regional markets.
In addition, over half of business owners and entrepreneurs said digital payment platforms would encourage them to engage in cross-border trade, while 48% pointed to digital verification tools as vital for reducing fraud risks. Social media commerce was also identified as a major driver of cross-border trade, with 55% of respondents saying it would encourage expansion. The survey highlights the importance of trust in digital systems, with 82% of respondents willing to share personal data if clear safeguards and transparency are in place. This growing confidence in digital infrastructure could help unlock new income opportunities, especially for young people and small businesses across the continent.
