The tourism authority is chasing a seriously ambitious money target, banking on marketing and more hotel rooms. ZTA chair Farai Chiimba stated the goal is achievable with coordinated effort and policy support. A major push involves more than doubling the country's available accommodation inventory.
Hosting a large continental trade fair requires a huge increase in room capacity. The authority also plans to leverage international sports events, like a co-hosted cricket World Cup, for visibility. Strategies include upgrading airports and promoting conference travel alongside eco-tourism.
Minister Barbara Rwodzi expressed confidence in the new board's ability to drive growth. The sector's expansion is framed within a national development strategy, aiming to create jobs and generate foreign currency. Improved marketing of iconic destinations like Victoria Falls supports this aim.
Finance official Mthuli Ncube projected sector growth, expecting increased international arrivals. Statistics show a rise in tourist entries and better hotel occupancy rates recently. These positive indicators are building momentum for the industry.
The plan emphasizes stakeholder engagement between the government, private investors, and communities. Endorsements from international publications have helped bolster the country's destination profile. Focus remains on sustaining and diversifying tourism growth for global competitiveness.
Hosting a large continental trade fair requires a huge increase in room capacity. The authority also plans to leverage international sports events, like a co-hosted cricket World Cup, for visibility. Strategies include upgrading airports and promoting conference travel alongside eco-tourism.
Minister Barbara Rwodzi expressed confidence in the new board's ability to drive growth. The sector's expansion is framed within a national development strategy, aiming to create jobs and generate foreign currency. Improved marketing of iconic destinations like Victoria Falls supports this aim.
Finance official Mthuli Ncube projected sector growth, expecting increased international arrivals. Statistics show a rise in tourist entries and better hotel occupancy rates recently. These positive indicators are building momentum for the industry.
The plan emphasizes stakeholder engagement between the government, private investors, and communities. Endorsements from international publications have helped bolster the country's destination profile. Focus remains on sustaining and diversifying tourism growth for global competitiveness.
