Ghana's tourism booking platform is actually getting real traffic from international travelers paying for stuff through the site, but the government agency supposed to market it just announced plans to build a completely separate app that does the exact same thing. The digital marketplace created by the Ghana Tourism Development Company has tourists from Portugal and the US buying tour tickets online, with over 90 percent of spots for an Accra night tour getting snagged through the platform.
The Ghana Tourism Authority CEO dropped news about launching a Visit Ghana app at some investment summit in the Volta Region, even though their subsidiary has already built a working system that processes payments from people using cards issued overseas. Industry people are calling out the redundancy and asking why they would duplicate instead of just scaling what already works.
The GTDC boss said they will talk to the authority about combining efforts into one platform so taxpayer money does not get wasted on building the same thing twice.
The Ghana Tourism Authority CEO dropped news about launching a Visit Ghana app at some investment summit in the Volta Region, even though their subsidiary has already built a working system that processes payments from people using cards issued overseas. Industry people are calling out the redundancy and asking why they would duplicate instead of just scaling what already works.
The GTDC boss said they will talk to the authority about combining efforts into one platform so taxpayer money does not get wasted on building the same thing twice.
