Uganda radio in freefall as digital apps steal the spotlight

A big study shows fewer people listen to the radio in Uganda these days. When researchers asked people about this at the end of 2024, they found many changes in how people enjoy music and news.

People used to turn on their radios all the time. Back in 2019, almost nine out of ten people listened to the radio. Today, only seven out of ten people do. Ms. Nanzala Mwaura, who helped with the study, explained that people have found new ways to enjoy music. They can download any song they want and play it whenever they like. They can use things like YouTube Music, Apple Music, and Spotify instead of waiting for their favorite songs on the radio.

The study found older people aged 50 and above listen to the radio more than young people do. More men listen than women, and people who live in villages listen more than people who live in cities. Some people listen for a short time, maybe half an hour each day. Others keep their radios on for many hours.

Television watching has changed a little bit. In 2019, thirty-eight people out of every hundred watched TV. Today, thirty-seven people out of every hundred watch TV. More people watch TV in cities than in villages. Adults and children spend different amounts of time watching TV each day. Many children spend about two hours watching TV.

Internet use has grown very fast. Back in 2019, only ten people out of every hundred used the internet for social media. Today, twenty-six people out of every hundred use it. More people in cities use the internet than people in villages. Men use the internet more than women. People spend different amounts of time online each day, from less than thirty minutes to more than eight hours.

Many people have found new ways to watch movies and shows. They use flash drives or watch things on YouTube and Netflix. Young people between fifteen and thirty years old especially like watching shows online. People also listen to music in new ways. Many download their music or use special apps to play songs. Some people listen to podcasts and audiobooks.

The way people read newspapers has changed a little. In 2019, eight people out of every hundred read newspapers. Today, seven people out of every hundred read them. More people read newspapers in cities than in villages, and more men read them than women.
 

Attachments

  • Uganda radio in freefall as digital apps steal the spotlight.webp
    Uganda radio in freefall as digital apps steal the spotlight.webp
    38.8 KB · Views: 41

Trending content

Latest posts

Top