Universal Music Netherlands names Tony van de Berkt CEO

Universal Music Netherlands just handed its top job to the guy whose indie label they bought barely a year ago.

Tony van de Berkt takes the Dutch CEO seat

• Tony van de Berkt stepped in as CEO immediately.
• Kees van der Hoeven retired from the role in December 2025.
• Van de Berkt reports to Frank Briegmann in Central Europe.
• Briegmann praised his blend of instinct and strategic vision.

8Ball Music built his credentials over decades

• Van de Berkt founded 8Ball Music back in 2006.
• UMG snapped up the indie label in March 2025.
• Two imprints covered pop and Dutch-language releases.
• Davina Michelle and Maan were among his signings.

His background spans way beyond just recorded music

• Live concepts like Beste Zangers Live came from his team.
• Artist management and brand partnerships were core offerings.
• Career started at BMG International Publishing in 1999.
• EMI Music Netherlands employed him from 2003 to 2006.

UMG Netherlands sits within a bigger structure

• Division falls under Universal Music Central Europe's umbrella.
• UMG has traded on Amsterdam's Euronext since September 2021.
• Briegmann expects strengthened positioning under new leadership.
• Van de Berkt called the Hilversum team deeply impressive.