Vevo names JP Evangelista executive vice president

Vevo boosted JP Evangelista upstairs, widening his power over videos, marketing, and audience plays while flexing recent monster view stats.

Promotion and expanded control

• JP Evangelista was elevated to Executive Vice President at Vevo.
• He gained oversight of content, programming, and marketing worldwide.
• The role stretches across creative strategy and audience growth.

What the new job covers

• JP Evangelista now steers artist and label partnerships globally.
• He focuses on multi-platform storytelling and inventive programming.
• Music video impact remains central to the strategy.

Long history with the company

• JP Evangelista joined the original Vevo launch crew in 2009.
• He previously worked at Universal Music Group's digital teams.
• He held Senior Vice President duties starting in 2019.

CEO backing and internal praise

• Alan Price credited JP Evangelista as core to Vevo's growth.
• He cited industry instincts and a deep contact network.

Recent performance flex

• Lady Gaga and Bruno Mars led 2025 views.
• Their song Die With a Smile hit 932 million global views.

Premiere chart standout

• JENNIE topped premieres with Like JENNIE.
• The video pulled 33.4 million views in its first 14 days.