Warner Music partners with South Korea's MAINSTREAM for global push

Warner Music just locked in a South Korean management agency to push homegrown talent onto the global stage, starting with a fresh single drop.

Warner Music partners with MAINSTREAM

• Warner Music teamed up with MAINSTREAM Winter Inc.
• South Korean agency manages Lee Young Ji and Kik5o.
• Robot is the first single under this new deal.
• Warner Music Korea plays a central collaborative role.

Lee Young Ji brings serious Korean clout

• Lee Young Ji won Show Me The Money 11.
• High School Rapper 3 was another competition victory.
• Her YouTube series No Prepare went viral.
• Hit tracks span Small Girl through Dejavu.

Key execs drove this partnership forward

• Oscar Scivier championed the deal from Warner's APAC side.
• Scivier expressed strong conviction in Lee's global potential.
• MAINSTREAM CEO Hyunsoo Lee praised their creative alignment.
• Lofai Lo framed it as a local-talent commitment.