The World Bank’s BETI project has helped micro-level women entrepreneurs in India develop skills in digital tools and financial management, supporting them in building and managing businesses. In partnership with the Self-Employed Women’s Association, the pilot program trained women in Gujarat to use mobile apps for bookkeeping, inventory, and market access. The project, described as an extension of the Beti Bachao, Beti Padhao initiative, aims to economically empower women by helping them grow as entrepreneurs and job creators.
The program operates in four districts of Gujarat, equipping women with tools to improve business management and understanding of revenue and profits. Despite challenges such as limited access to smartphones and hesitancy toward new technology, many participants reported that digital tools made it easier to track income and expenses, providing clearer insights into their businesses.
The program operates in four districts of Gujarat, equipping women with tools to improve business management and understanding of revenue and profits. Despite challenges such as limited access to smartphones and hesitancy toward new technology, many participants reported that digital tools made it easier to track income and expenses, providing clearer insights into their businesses.
