Wurlitzer endorses Rhodes plug-in, backs official rebrand

A major electric piano plug-in just got the Wurlitzer family stamp, flipping Rhodes Wurli into an officially blessed Wurlitzer by Rhodes.

Official Wurlitzer endorsement

• Rhodes confirmed its plug-in now carries the Wurlitzer name.
• Wurlitzer formally backed this digital take on its reed piano.
• Luise Wurlitzer praised the recreation as highly authentic.
• Family approval makes this a rare co-sign in music tech.

From Rhodes Wurli to Wurlitzer by Rhodes

• The software launched in 2025 as Rhodes Wurli.
• After rebranding, the instrument itself remains unchanged.
• Both brands highlighted their shared legacy behind the move.
• Two iconic electric piano names sit on one virtual product.

Product and release details

• Wurlitzer by Rhodes is available immediately.
• To mark the rename, Rhodes cut the price temporarily.
• Buyers can grab it for £44.95 including VAT.
• The €64.95 offer runs until 19 February 2026.