Yamaha just shook up its top brass with major changes that could reshape how the motorcycle giant does business. The Japanese company made these moves official on July 1st and put new leaders in charge of key operations around the world. Eishin Chihana landed the top job at Yamaha Motor Corp USA after years of working on global bike launches. He helped bring popular models like the MT-03 and R3 to markets everywhere. His new American role suggests Yamaha wants to build more bikes that everyday riders can actually afford and enjoy.
Manufacturing changes came fast as Takahiro Imanishi took over the Global Manufacturing Center. He used to run Yamaha's Georgia plant and knows how to make factories work better. The company also gave Tsutomu Kesamaru a bigger role leading customer service efforts. Yamaha clearly wants to treat riders better after they buy their bikes. Better support and smarter technology connections seem to be part of the plan.
Takashi Kimoto made a big move from Indonesia back to Japan for a senior manufacturing position. He understood the small bike market in Indonesia really well since that country loves commuter motorcycles. His experience there could help Yamaha coordinate better between different regions. These leadership switches show Yamaha is serious about changing how it makes and sells motorcycles to people everywhere.
Manufacturing changes came fast as Takahiro Imanishi took over the Global Manufacturing Center. He used to run Yamaha's Georgia plant and knows how to make factories work better. The company also gave Tsutomu Kesamaru a bigger role leading customer service efforts. Yamaha clearly wants to treat riders better after they buy their bikes. Better support and smarter technology connections seem to be part of the plan.
Takashi Kimoto made a big move from Indonesia back to Japan for a senior manufacturing position. He understood the small bike market in Indonesia really well since that country loves commuter motorcycles. His experience there could help Yamaha coordinate better between different regions. These leadership switches show Yamaha is serious about changing how it makes and sells motorcycles to people everywhere.
