The AI revolution keeps moving forward despite recent market problems. New AI breakthroughs show up across more industries every day. Many people debate how AI affects advertising. But one area moves fast with big effects beyond its small size - AI search. Advertisers need to plan for this right away.
Many of us use AI search without knowing it. Studies suggest that over 11% of Google searches show AI-created summaries. New answer machines like Perplexity handle 20 million questions daily through paid business products. Microsoft Copilot and ChatGPT search also grew, thanks partly to smart brand ads.
These changes have not gone unnoticed. During recent earnings calls, Google leaders praised their AI Overviews product. They said it...
Companies need new methods to appear in AI results instead of just regular search engines. This article explains how you can show up more often when people use ChatGPT or Perplexity. You can make your content stand out by focusing on what these AI tools care about most. Learning these techniques helps your information appear correctly and frequently in AI answers.
GEO stands for Generative Engine Optimization, which becomes necessary as AI platforms change how content ranks. Regular SEO rules still matter, but making your content work for ChatGPT and Perplexity requires a different approach. Four steps can boost how often these AI systems show your content to users who ask questions related to your business.
Start with basic SEO...
Want better keyword research? Many people waste hours finding keywords that bring little traffic. Meanwhile, their rivals take over Google search results. I'll show you exactly how pros use SEMrush to discover hidden keyword chances that deliver actual visitors and sales.
You need to know about three main keyword types before diving into research. Short keywords like "cars" have lots of searches but unclear intent - someone typing that could want anything from car news to repair tips. These terms face huge competition and rarely convert well.
Medium keywords such as "used cars" make the intent clearer. They show that the person likely wants to buy a vehicle, not read about manufacturing. These terms have decent search numbers and...
AI search tools like Google AI Overviews, ChatGPT, and Perplexity have changed how people find your content online. Instead of static rankings, these tools create dynamic conversations tailored to each user. Your SEO plan must adapt because AI results change constantly and mention content differently than regular Google searches do. This makes it hard to know if people see your brand at all.
Companies have already used AI to handle 44.1% of SEO tasks, from content creation to keyword research. Yet many businesses miss using AI where it matters most - checking whether their brand appears in AI-generated search results. Most traditional tools simply can't track this new kind of visibility, leaving a major gap in marketing strategy...
The army runs Zimbabwe, not the people. War veteran Admore Ncube believes only fair elections can bring real change to the country. On Monday, police filled the streets of Harare and other towns, stopping planned protests against President Emmerson Mnangagwa.
Many shops closed as police patrolled the capital city. By Tuesday, Harare stayed quiet, with zero protests. Earlier this year, the ruling party Zanu-PF announced plans to add two more years to Mnangagwa's time as president, extending it until 2030. He took control back in 2017 when the military forced out Robert Mugabe.
War veterans once backed Mnangagwa but have turned against him. Their leader, Blessed Geza, accuses him of trying to keep power past his final term. Ncube has...
OK Zimbabwe needs $30 million fast to pay off its debts and fill its empty store shelves. It plans to ask current shareholders for money, bring in new investors, and borrow some cash from lenders. Its company secretary, Margaret Munyuru, says problems with money exchange rates and rising prices have hurt its business badly.
These issues prevented products from reaching stores when suppliers refused to send more goods because of unpaid bills. Many shelves stand empty across their locations, which means fewer sales and less money coming in. The last six months hit them hard—they couldn't even make enough to cover basic costs.
The retail chain expects to lose a lot of money when its business year ends on March 31, 2025. That's why its...
Chris Mutsvangwa from Zanu-PF says nobody should use the army for their grab for power. The party faces growing fights between teams that back President Emmerson Mnangagwa or Vice President Constantino Chiwenga. War veterans led a national stay-home protest Monday against Mnangagwa's reported plans to stay longer than his term allows.
Mnangagwa took charge after the military helped him in 2017, and then he won elections that many people questioned. He battles Chiwenga for control as the VP sees his power shrink because Mnangagwa makes smart moves to run the security forces. Some fear Chiwenga might ask soldiers to help kick Mnangagwa out, just as Blessed Geza and other war veterans want.
Mutsvangwa shot down these ideas firmly. He...
Cops in South Africa grabbed a Toyota Fortuner VX headed for Zimbabwe on Tuesday. The luxury vehicle worth R800,000 came up in their system as stolen. Police teams worked together at N1 North by Peter Mokaba Stadium after they learned about the car moving north from Gauteng Province toward Beitbridge.
Officers from several groups joined forces to catch the thief. The Anti-Smuggling Unit teamed up with Polokwane LCRC and private help from Tshimollo Security. They spotted the Fortuner going north and flagged it down for a check. Their records showed someone had reported it missing from Pretoria Central just days before.
The driver turned out to be a 43-year-old South African man. Police arrested him right away after finding proof the...
Zimbabwe spends much less on healthcare than it promised back in 2001. African countries agreed to give at least 15% of their yearly money to hospitals and clinics, but Zimbabwe never reached this goal. The Community Working Group on Health points out that funding rose from 10.6% in 2022 to just 11.2% in 2023. This falls way short of what leaders promised when they signed the Abuja Declaration over twenty years ago.
Public hospitals struggle because they lack basic supplies and medicines. Most patients can't access complete care unless they have HIV/AIDS, TB, malaria, or pregnancy-related needs. These specific health issues receive special funding, but everything else suffers. Healthcare workers feel frustrated when they can't help...
