Coke Studio is basically claiming ownership of Nigeria's chaotic December party season. The brand is using the phrase "Locked In with Coke Studio" as its 2025 theme, following previous years like "Flex With Coke." This strategy aims to embed the platform at the heart of major holiday events through flagship partnerships with Flytime Fest and Rhythm Unplugged.
The takeover extends to a long list of other concerts and festivals across multiple cities, including Palmwine Fest, Davido's Abuja show, and Adekunle Gold's live performance. Coca-Cola Nigeria's marketing lead, Yusuf Murtala, stated the move taps directly into the cultural DNA of the season, positioning the brand where memories are made.
A stacked lineup of artists like Olamide...
Polaris Bank's boss says good customer service is tough but non-negotiable. CEO Kayode Lawal marked Customer Service Week by emphasizing that consistent, thoughtful service is central to the bank's culture, thanking clients for their trust. The bank held various appreciation events and training sessions for staff across its branches, aligning with the global "Mission: Possible" theme.
Separately, the bank pushed a major environmental campaign with tree plantings in Lagos, Ogun, and Kaduna states. Executive Directors Chris Ofikulu and Sharafadeen Muhammad helped lead the activity at Lagos's Lekki Conservation Centre with the Nigeria Conservation Foundation, framing it as part of a long-term sustainability drive linked to global...
A woman learned the hard way that old "new" tires can blow out one after another. Mummy Uju ignored her neighbor's warning and took a long trip from Lagos to Abia State in a car parked for three years, using tires bought then but never driven on. All four tires failed before she reached Edo State, highlighting a common seasonal travel risk.
Authorities like the FRSC's Assistant Corps Marshal Bisi Kazeem state tires expire four years from their manufacture date, visible as a DOT code on the sidewall. Data shows tire issues cause about nine percent of crashes in Nigeria, with thousands linked to fake or expired products. The FRSC collaborates with groups like SON to fight substandard imports, including tires not suited for tropical heat...
GTCO's holiday food fest pulled in huge crowds for fun, eats, and business gains. The Guaranty Trust Bank event at Landmark Event Centre in Lagos hosted thousands, blending holiday fun with a major marketplace for over two hundred food vendors. Attendees, including holiday visitors from abroad like Nnamdi Osundu from the UK and Pamela from the US, praised the festival for its local cuisine and festive vibe, while parents noted their kids, like nine-year-old Chikelu, never wanted to leave.
For vendors, the free stalls provided massive visibility and sales. Mrs. Lola Shobowale of Sweet Cravings and Mrs. Ebere Stephen, a street food seller, credited the festival with transforming their businesses and incomes over its eight-year run...
NNPC's boss is basically trying to lock down the country's cash flow first, oil barrels second. Group CEO Bayo Ojulari, eight months into leading the national oil company, has reframed energy security entirely around protecting money, not just pumping crude. His strategy treats NNPC Limited as the guardian of Nigeria's main revenue stream in a shaky economy, focusing on predictable earnings over simple production volume.
This means securing the whole value chain from the wellhead to the bank. Efforts under Ojulari have restored near-total operation of key crude pipelines, stopping the physical leaks. He has also pushed for tighter internal financial controls and consistent monthly public disclosures, aiming to plug the monetary leaks...
Bank brings in a big-name economist to decode Nigeria's messy economy. Alpha Morgan Bank hosted another one of its Economic Review sessions in Lagos, featuring economist Bismarck Rewane giving a straightforward breakdown for businesses and regular people. The talk covered inflation numbers, GDP forecasts, the naira's movement, foreign reserve levels, and how global issues are squeezing local recovery.
Rewane laid out the risks and potential opportunities in plain terms, which the crowd of investors, company execs, and young professionals found genuinely useful for planning. The bank's Managing Director stated the next Review is scheduled for February 2026, timed after a key central bank committee meeting, as part of their ongoing...
This cooking oil brand is trying to win hearts by teaching nutrition science. Golden Terra Soya Oil, a product from the TGI Group, has built a reputation in Nigeria not just for its soybean-based product but for a heavy focus on consumer education. The company's Chief Marketing Officer, Probal Bhattacharya, stated their philosophy centers on giving people clear, science-backed knowledge to make better kitchen choices, framing it as pouring pure love into society.
They push their message through online content and health experts, breaking down concepts like cholesterol, PUFA, Omega-3, and Omega-6. A key teaching point is the benefit of polyunsaturated fatty acids, which their oil. They claim these fats help lower bad cholesterol, cut...
People are now officially rating government agencies like cereal brands. The 2025 Consumers Value Awards in Lagos saw the big debut of the Citizens Scorecard, a new system letting Nigerians vote on public institutions. BrandXchange CEO Akonte Ekine, the awards convener, said the idea popped up when regular folks started naming agencies like the FCCPC and NAFDAC during normal brand nominations. Seven agencies made this first cut: the FCCPC, NAFDAC, the National Orientation Agency or NOA, the Public Complaints Commission, the NCAA for aviation, NERC for electricity, and the NCC for communications.
The voting results showed some clear winners and losers. NAFDAC crushed it, getting tagged the best for consumer satisfaction with 48 percent...
An international jobs agency is promising to keep helping Nigeria with its welfare programs. The International Labour Organization's country director for Nigeria, Vanessa Phala, made this commitment at a government event in Abuja focused on getting casual workers some basic protections. Phala, speaking through a technical advisor named Shailendra Kumar, called social protection a human right and an economic must-do. She pointed out that a massive 85.2 percent of Nigerians, including most informal workers, lack proper coverage. The Nigerian Minister of Labour, Muhammad Dingyadi, laid out a plan to reach over 60 million people in markets, farms, and transport jobs using mobile tech for health insurance and micro-pensions.
The minister...
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