GTCO's holiday food fest pulled in huge crowds for fun, eats, and business gains. The Guaranty Trust Bank event at Landmark Event Centre in Lagos hosted thousands, blending holiday fun with a major marketplace for over two hundred food vendors. Attendees, including holiday visitors from abroad like Nnamdi Osundu from the UK and Pamela from the US, praised the festival for its local cuisine and festive vibe, while parents noted their kids, like nine-year-old Chikelu, never wanted to leave.
For vendors, the free stalls provided massive visibility and sales. Mrs. Lola Shobowale of Sweet Cravings and Mrs. Ebere Stephen, a street food seller, credited the festival with transforming their businesses and incomes over its eight-year run. However, not every stall saw high traffic, with YenGric-Fresh Farm Ltd from Jos reporting slow sales despite their premium organic product prices. The organizers maintained generally affordable pricing across the event, with items like soft drinks going for five hundred naira.
The bank framed this holiday edition as a deliberate move toward a family-friendly experience, adding master classes and expanded attractions. The overall scene was a loud, aromatic celebration of Nigerian food culture, successfully mixing community networking with serious economic opportunity for small businesses.
For vendors, the free stalls provided massive visibility and sales. Mrs. Lola Shobowale of Sweet Cravings and Mrs. Ebere Stephen, a street food seller, credited the festival with transforming their businesses and incomes over its eight-year run. However, not every stall saw high traffic, with YenGric-Fresh Farm Ltd from Jos reporting slow sales despite their premium organic product prices. The organizers maintained generally affordable pricing across the event, with items like soft drinks going for five hundred naira.
The bank framed this holiday edition as a deliberate move toward a family-friendly experience, adding master classes and expanded attractions. The overall scene was a loud, aromatic celebration of Nigerian food culture, successfully mixing community networking with serious economic opportunity for small businesses.
