2Baba says wack artists aren't real. The singer, also known for the track African Queen, argued that all music is designed to make people feel something. He claimed acceptance depends more on promotion and commercial strategy than pure talent. He pointed out that many so-called untalented artists actually make more money because they grasp the business side. Marketing the art, not just creating it, is what matters most.
He emphasized that no music is universally loved. Talent alone does not guarantee success. Everything ultimately comes down to the marketing, the promotion, and the business plan behind the work. Only the people who connect with the specific feeling of a song will become fans. In his view, calling an artist wack misses the point of how the industry truly functions.
He emphasized that no music is universally loved. Talent alone does not guarantee success. Everything ultimately comes down to the marketing, the promotion, and the business plan behind the work. Only the people who connect with the specific feeling of a song will become fans. In his view, calling an artist wack misses the point of how the industry truly functions.
