The All Africa Music Awards has launched a search for undiscovered musical talent across the continent through its AFRIMA Diamond Showcase. Janatte Haddadi, an AFRIMA regional manager, explained that the initiative aims to identify and mentor promising artists who currently lack mainstream exposure. She described the platform as a significant opportunity for growth.
Applications for the showcase are open for three weeks. Interested singers, rappers, DJs, producers, and instrumentalists must submit a short performance video for consideration. A jury will then select fifteen finalists, referred to as The Diamonds.
These chosen finalists will receive an all-expense-paid trip to Lagos, Nigeria, for a live performance. There, they will gain mentorship and perform for influential music industry figures. The showcase is part of the lead-up to the 9th edition of the All Africa Music Awards.
Applications for the showcase are open for three weeks. Interested singers, rappers, DJs, producers, and instrumentalists must submit a short performance video for consideration. A jury will then select fifteen finalists, referred to as The Diamonds.
These chosen finalists will receive an all-expense-paid trip to Lagos, Nigeria, for a live performance. There, they will gain mentorship and perform for influential music industry figures. The showcase is part of the lead-up to the 9th edition of the All Africa Music Awards.
