Music biz heads are meeting in Lagos to figure out how to actually make money off Afrobeats. Stakeholders are gathering for the Africa Music Business Summit ahead of the All Africa Music Awards. The event at the Eko Convention Centre will host artists, executives, and policymakers like Universal Music's Sipho Dlamini and artists Stonebwoy and Innoss B. Discussions will focus on monetization, ownership, and building infrastructure. The theme is about connecting, building, and owning the continent's music revolution. CNN host Larry Madowo and Mojibade Sosanya will host, with a keynote from Sweden's Ambassador to Nigeria, Anna Westerholm.
The summit's sessions aim to tackle the real business hurdles. One panel will dig into the policies and systems needed to turn streams into reliable revenue, covering rights protection and branding. Another session, called Recipe for Global Stardom, will explore how African artists can build lasting international careers beyond viral hits, looking at touring and global distribution. Moderators like Landry Gnamba and Victoria Nkong will lead these talks. Mike Strano, a director for AFRIMA, stated the goal is to move beyond just talent, focusing on the structure and sustainability required for artists to benefit from their own work.
This gathering underscores a push for a stronger commercial foundation. The focus is squarely on converting cultural influence into long-term economic value for the industry's creators and professionals across Africa.
The summit's sessions aim to tackle the real business hurdles. One panel will dig into the policies and systems needed to turn streams into reliable revenue, covering rights protection and branding. Another session, called Recipe for Global Stardom, will explore how African artists can build lasting international careers beyond viral hits, looking at touring and global distribution. Moderators like Landry Gnamba and Victoria Nkong will lead these talks. Mike Strano, a director for AFRIMA, stated the goal is to move beyond just talent, focusing on the structure and sustainability required for artists to benefit from their own work.
This gathering underscores a push for a stronger commercial foundation. The focus is squarely on converting cultural influence into long-term economic value for the industry's creators and professionals across Africa.
