Alia Bhatt and Shaheen Bhatt produce Don’t Be Shy for Prime Video

Alia Bhatt and Shaheen Bhatt are betting on a scrappy rom-com with a messy young lead and backing it straight through Prime Video.

Production backing and partnership

• Alia Bhatt teamed with Shaheen Bhatt under Eternal Sunshine Productions.
• Project locked in collaboration with Prime Video.
• Framed as a sincerity-first, youth-driven play.
• Treated as a passion pick, not a scale flex.

Creative team behind the film

• Alia Bhatt backed Sreeti Mukerji as writer and director.
• Shaheen Bhatt joined as a producer on the banner.
• Grishma Shah and Vikesh Bhutani came in as co-producers.
• The setup leaned female-forward from the jump.

Story and central character

• Don’t Be Shy centers on Shyamili Shy Das.
• The character starts confident, then loses control fast.
• Life plan collapses in unpredictable ways.
• Tone aims to be warm, awkward, and self-aware.

Prime Video’s take

• Prime Video praised the emotional pull of the story.
• Positioned it as a young adult, friendship-led cinema.
• Highlighted humor mixed with vulnerability.
• Pushed music by Ram Sampath as a major draw.

Why the project clicked

• Alia Bhatt responded to the coming-of-age angle.
• Energy from the director shaped the final decision.
• Platform seen as friendly to creative risks.
• Goal focused on connection over noise.