Apple just hit a massive sales peak with the latest batch of phones, but analysts from IDC say the company is about to kneecap itself by shuffling launch dates around. The firm expects iPhone shipments to drop over four percent when the base model gets pushed from fall into spring, which breaks the usual release pattern. The Cupertino giant plans to drop the Pro models and a foldable device during its normal autumn window, then wait until months later to ship the cheaper versions.
The timing shift comes right as Apple grabbed first place in China for multiple months straight and looks set to steal the global crown from Samsung for the first time in over ten years. Memory shortages will hammer the entire smartphone industry next year, dragging worldwide shipments down almost one percent even as prices climb to record highs.
The timing shift comes right as Apple grabbed first place in China for multiple months straight and looks set to steal the global crown from Samsung for the first time in over ten years. Memory shortages will hammer the entire smartphone industry next year, dragging worldwide shipments down almost one percent even as prices climb to record highs.
