Apple wants to buy Perplexity after facing problems with its delayed smart assistant features. Company leaders Eddy Cue and Adrian Perica have started talking about purchasing the artificial intelligence startup. The discussions remain at early stages and might not lead anywhere concrete. Perplexity claims it knows nothing about any merger talks happening right away. The startup could become Apple's most expensive purchase if a deal goes through.
Perplexity has a current value of 14 billion dollars according to recent reports. Apple would need to pay that amount or more to complete the acquisition. The tech giant previously spent 3 billion dollars buying Beats back in 2014. This potential deal would break all previous spending records for the company. Apple faces increasing pressure to catch up with competitors like OpenAI and Google.
The iPhone maker might lose its profitable arrangement with Google over search engine defaults. Antitrust regulators could end the 20 billion dollar annual payment Google makes to Apple. This situation gives Apple strong reasons to find new search partners or buy companies directly. Safari browser could feature Perplexity search tools if a partnership develops instead of a full purchase. Apple executives have already shown interest in what Perplexity has built during previous meetings.
Perplexity has a current value of 14 billion dollars according to recent reports. Apple would need to pay that amount or more to complete the acquisition. The tech giant previously spent 3 billion dollars buying Beats back in 2014. This potential deal would break all previous spending records for the company. Apple faces increasing pressure to catch up with competitors like OpenAI and Google.
The iPhone maker might lose its profitable arrangement with Google over search engine defaults. Antitrust regulators could end the 20 billion dollar annual payment Google makes to Apple. This situation gives Apple strong reasons to find new search partners or buy companies directly. Safari browser could feature Perplexity search tools if a partnership develops instead of a full purchase. Apple executives have already shown interest in what Perplexity has built during previous meetings.
