Apple has started offering major price cuts on iPhones and other devices across China. The company joined a government subsidy program that helps customers buy electronics at lower prices. Chinese shoppers can save up to 2,000 yuan or about $278 on Apple products. The tech giant faces strong competition from local brands like Huawei and Xiaomi.
Beijing customers must visit one of Apple's eight retail stores to receive these deals. Shanghai residents can shop online through Apple's website for the same discounts. Items costing less than 6,000 yuan receive a 15 percent price reduction with a maximum savings of 500 yuan. More expensive products like Mac computers qualify for even larger discounts.
Apple previously sold discounted devices through major online retailers like JD.com during government subsidy programs. The company decided to handle these sales directly through its stores and website. This approach allows Apple to keep more profit from each sale. The direct sales strategy cuts out middleman retailers who take a portion of revenue.
Apple has struggled to maintain strong iPhone sales in the Chinese market. Local smartphone makers have gained popularity with Chinese consumers. The company offered similar discounts earlier this year during holiday sales periods. Apple cut iPhone prices by up to $110 during New Year promotions to attract buyers.
The subsidy program covers multiple Apple product categories beyond smartphones. iPads, Apple Watches, and Mac computers all qualify for the reduced pricing. Reports did not specify how long these discounts will remain available to Chinese customers.
Beijing customers must visit one of Apple's eight retail stores to receive these deals. Shanghai residents can shop online through Apple's website for the same discounts. Items costing less than 6,000 yuan receive a 15 percent price reduction with a maximum savings of 500 yuan. More expensive products like Mac computers qualify for even larger discounts.
Apple previously sold discounted devices through major online retailers like JD.com during government subsidy programs. The company decided to handle these sales directly through its stores and website. This approach allows Apple to keep more profit from each sale. The direct sales strategy cuts out middleman retailers who take a portion of revenue.
Apple has struggled to maintain strong iPhone sales in the Chinese market. Local smartphone makers have gained popularity with Chinese consumers. The company offered similar discounts earlier this year during holiday sales periods. Apple cut iPhone prices by up to $110 during New Year promotions to attract buyers.
The subsidy program covers multiple Apple product categories beyond smartphones. iPads, Apple Watches, and Mac computers all qualify for the reduced pricing. Reports did not specify how long these discounts will remain available to Chinese customers.
