Apple preps Campos chatbot and AI pin for 2027 to rival ChatGPT

Apple is lining up a 2027 AI glow-up that includes a ChatGPT-style Siri and a creepy little AI pin that absolutely wants to live on your jacket.

Apple’s 2027 AI ambition

• Apple is not tiptoeing anymore when it comes to AI.
• The company is reportedly planning a full-on escalation rather than incremental Siri fixes.
• This is being framed as a long-game move aimed squarely at rivals like OpenAI.

The Campos chatbot plan

• Mark Gurman says Apple is building an internal AI chatbot called Campos.
• The chatbot is designed to go head-to-head with ChatGPT.
• This would mark a clean break from Siri’s historically limited scope.

How the new Siri actually works

• The upgraded Siri chatbot is expected to run on Google Cloud infrastructure.
• Google TPUs are reportedly doing the heavy lifting.
• That setup implies a much more powerful model than the one behind the near-term Siri revamp.

The Google money trail

• Gurman previously reported Apple would pay Google roughly $1 billion per year.
• The deal centers on deploying a custom 1.2-trillion-parameter Gemini model.
• Processing would happen on Apple’s private servers.
• Encrypted, stateless data handling is meant to preserve Apple’s privacy narrative.

Short-term Siri versus long-term Siri

• A revamped Siri is still expected sooner, likely with iOS 26.4.
• That update should finally bring in-app actions and personal context awareness.
• On-screen awareness is also part of that overdue refresh.
• The 2027 chatbot is described as fundamentally different and more deeply integrated.

What the chatbot can actually do

• The AI-powered Siri would be baked directly into Apple’s software.
• Web searching, content generation, and image creation are on the list.
• Coding assistance and deep summarization are included.
• File uploads and analysis are also supported.
• Personal data can be used to complete tasks.
• Search is expected to be dramatically improved.

Screen awareness gets real

• Apple is reportedly building the ability for Siri to see open windows.
• On-screen content can be interpreted in real time.
• Device settings and features could be adjusted automatically.
• This is the kind of control Siri has been hinting at for years.

The AI pin enters the chat

• Apple is also working on a dedicated AI wearable pin.
• Early internal sales expectations sit around 20 million units.
• The device is roughly the size of an AirTag.
• Multiple cameras, microphones, and a speaker are built in.
• Wireless charging is part of the design.

The uncomfortable subtext

• Apple clearly believes AI is shifting from software to hardware.
• A pin with cameras is a bold move in a privacy-obsessed ecosystem.
• If this lands, 2027 could quietly redefine what Apple products even are.