Apple faces fresh legal trouble as customers file new lawsuits in America and Canada over delayed Siri updates. The company promised a smarter Siri with its iPhone 16 launch but later postponed these AI features until next year.
Many buyers upgraded specifically for these improvements and felt misled when Apple announced the delay. A California federal court received a lawsuit claiming Apple broke advertising laws through false marketing. The people suing said they would never have bought new phones had they known about the postponement. A similar case appeared in British Columbia last week.
Both lawsuits demand financial compensation from Apple, with exact amounts to be decided during trials. Judges might require Apple to pay all iPhone 16 owners who purchased devices expecting enhanced Siri capabilities. The tech giant even removed a commercial featuring actor Bella Ramsey that showcased the upgraded assistant.
Apple and its attorneys have remained silent about these claims. The company marketed the iPhone 16 heavily around its upcoming Apple Intelligence features, which included the revamped voice assistant. Court decisions remain pending, but these cases highlight growing consumer frustration with tech companies announcing features that arrive much later than advertised.
Many buyers upgraded specifically for these improvements and felt misled when Apple announced the delay. A California federal court received a lawsuit claiming Apple broke advertising laws through false marketing. The people suing said they would never have bought new phones had they known about the postponement. A similar case appeared in British Columbia last week.
Both lawsuits demand financial compensation from Apple, with exact amounts to be decided during trials. Judges might require Apple to pay all iPhone 16 owners who purchased devices expecting enhanced Siri capabilities. The tech giant even removed a commercial featuring actor Bella Ramsey that showcased the upgraded assistant.
Apple and its attorneys have remained silent about these claims. The company marketed the iPhone 16 heavily around its upcoming Apple Intelligence features, which included the revamped voice assistant. Court decisions remain pending, but these cases highlight growing consumer frustration with tech companies announcing features that arrive much later than advertised.
