Apple targets late 2026 foldable iPhone launch as Samsung sets sales record

Apple plans to release its foldable iPhone in late 2026 after allowing competitors to refine the technology first. The company strategically delayed entry while Samsung and other manufacturers addressed early adoption challenges like durability problems and visible screen creases. Samsung recently demonstrated market readiness through the strong performance of its Galaxy Z Fold 7 and Flip 7 devices. Pre-orders increased 50 percent compared to previous generation models, with the Fold 7 achieving record-breaking United States sales numbers. Drew Blackard from Samsung stated that foldables have reached an inflection point where consumers become attached after hands-on experience.

Apple will partner with Samsung Display to develop crease-free OLED panels for production later this year. The device will feature a 7.8-inch internal screen and a 5.5-inch external display. Apple follows its traditional approach of entering markets after initial problems get resolved, then redefining product categories through refined execution and dedicated software experiences.
 

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