Apple struck gold with their latest movie about Formula One racing. The film stars Brad Pitt and has become the tech company's biggest hit ever. Box office numbers show the movie earned $293 million around the world. Early weekend sales brought in $145 million, making it Brad Pitt's best opening ever. The sports drama keeps beating other movies at theaters everywhere.
Financial experts think the racing film could make $517 million before it stops playing. Apple spent $300 million making the movie, their most expensive project ever. The company used special iPhone cameras to film real race scenes. Previous Apple movies like Napoleon made $221 million and Killers of the Flower Moon earned $158 million. Other films like Fly Me to the Moon and Argylle failed badly at theaters.
The racing movie needs just $7 million more to hit the $300 million mark. Apple executives feel happy about finally creating a blockbuster success. The Financial Times reports the film had a $200 million budget with $50 million for marketing. Apple might wait longer before putting the movie on their streaming service. The company wants to make more money from theater sales first.
Financial experts think the racing film could make $517 million before it stops playing. Apple spent $300 million making the movie, their most expensive project ever. The company used special iPhone cameras to film real race scenes. Previous Apple movies like Napoleon made $221 million and Killers of the Flower Moon earned $158 million. Other films like Fly Me to the Moon and Argylle failed badly at theaters.
The racing movie needs just $7 million more to hit the $300 million mark. Apple executives feel happy about finally creating a blockbuster success. The Financial Times reports the film had a $200 million budget with $50 million for marketing. Apple might wait longer before putting the movie on their streaming service. The company wants to make more money from theater sales first.
