ASUS ROG named official PC sponsor of LCK Finals Hong Kong

A global gaming brand just locked down the LCK Finals Hong Kong, planting its hardware on stage as the tournament heads outside Korea for the first time.

ROG backs LCK Finals Hong Kong

• ASUS Republic of Gamers is the official PC sponsor.
• The LCK Finals Hong Kong runs from February 28 to March 1, 2026.
• Top League of Legends pros from Korea will compete.
• Financial terms of the deal were not disclosed.

Hardware presence and fan activation

• ROG will supply gaming PCs, monitors, and peripherals.
• Tournament matches will run on the company’s equipment.
• Brand logos will feature across the live broadcast.
• A booth at Kai Tak Arena will showcase GPUs and pre-built PCs.

Event partners and broadcast details

• Cyber Games Arena is organizing the event.
• Riot Games is partnering as the League of Legends publisher.
• Korean fans can stream via Naver and SOOP.
• SOOP holds exclusive LCK broadcast rights in Korea until 2030.

ROG’s broader esports push

• February saw ROG strike a season-long deal with PGL.
• The agreement covers the 2026 Counter-Strike Major in Singapore.
• A partnership with the National Esports Collegiate Conference was added.
• BLAST collaboration has also been renewed.