ASUS has cautioned that sustained increases in DRAM costs could force manufacturers to raise retail prices for laptops, mini-PCs, handheld gaming devices, and prebuilt systems. Co-CEO statements reported by Liberty Times indicated the company would adjust pricing strategies based on expenses, partner relationships, and market demand if supply imbalances continue. Memory manufacturers, including Corsair and Adata, have already halted orders following sharp price jumps driven by artificial intelligence sector requirements for HBM and DDR products.
The Taiwan-based electronics giant faces challenges in maintaining inventory levels as one of the largest hardware partners for processor and graphics card producers. Consumer interest in PC upgrades has intensified ahead of Windows 10 end-of-life transitions, with many users shifting to platforms such as AMD AM5. Analysts expect memory costs will remain elevated rather than stabilize, with potential further increases as the AI industry demand shows no signs of declining.
The Taiwan-based electronics giant faces challenges in maintaining inventory levels as one of the largest hardware partners for processor and graphics card producers. Consumer interest in PC upgrades has intensified ahead of Windows 10 end-of-life transitions, with many users shifting to platforms such as AMD AM5. Analysts expect memory costs will remain elevated rather than stabilize, with potential further increases as the AI industry demand shows no signs of declining.
