TaTe Diamonds opened a new showroom in Atlanta on Sunday. The Namibian company controls every part of making diamonds from mining to selling them. Their store sits in Buckhead where wealthy people shop for expensive items. The business brings Namibian diamond skills to American customers. Company leaders say the opening helps Namibia gain respect around the world.
Founder T. taShi Shiimi-Ya-Shiimi wants buyers to know where their diamonds come from. The company follows strict rules about how they find and prepare diamonds. Each piece tells a story about fair business practices and Namibian workers. African craftsmen shape and polish every diamond before selling them. The company wants both local and foreign customers to appreciate the work behind each diamond.
Founder T. taShi Shiimi-Ya-Shiimi wants buyers to know where their diamonds come from. The company follows strict rules about how they find and prepare diamonds. Each piece tells a story about fair business practices and Namibian workers. African craftsmen shape and polish every diamond before selling them. The company wants both local and foreign customers to appreciate the work behind each diamond.
