The B850 chipset from AMD has been eating into B650's dominance in South Korea's DIY market. Data from Danawa shows B850 sitting at nearly 29% market share while B650 holds onto first place with around 38%, though that lead keeps shrinking each month.
What's driving the switch is mostly price. B850 boards dropped 21% in average selling price this year to land at 263,285 won, which is still about 70% pricier than B650's 155,929 won average. The catch is that people are grabbing standard ATX versions of B850 boards while B650 buyers stick with micro-ATX builds.
The vendor race got weird with ASRock jumping from under 5% share to almost 20% after launching their Challenger B850 lineup. ASUS leads the pack at 37.64% and MSI takes second with 28.8%, but Gigabyte took a beating and fell from over 20% down to 14.33% lately.
What's driving the switch is mostly price. B850 boards dropped 21% in average selling price this year to land at 263,285 won, which is still about 70% pricier than B650's 155,929 won average. The catch is that people are grabbing standard ATX versions of B850 boards while B650 buyers stick with micro-ATX builds.
The vendor race got weird with ASRock jumping from under 5% share to almost 20% after launching their Challenger B850 lineup. ASUS leads the pack at 37.64% and MSI takes second with 28.8%, but Gigabyte took a beating and fell from over 20% down to 14.33% lately.
