Baladzi pushes Ho businesses to grind 24-7

At a training in Ho on September 23, 2025, Rev. Christian Baladzi urged small firms to prepare for the proposed 24 hour economy and use social media to grow. He called it a chance to expand output and keep services available at any time, while gains depend on firms positioning themselves and working together. He described social platforms as a marketplace to showcase products and draw customers across cities and countries, helping even very small enterprises reach wider markets. Backed by the Mastercard Foundation and the Ghana Enterprise Agency, the program centers on innovation and conflict resolution to keep leaders competitive and improve livelihoods. Executive Secretary Abdallah Alhassan Samari sought a reset to revive dormant groups, announced a partnership with Urban Capital for phone based loans, and affirmed the 1986 role of ASSI as an umbrella for trade groups.