Randy Pitchford leads Gearbox Software and made players angry about Borderlands 4 pricing comments on social media. He told one gamer that real fans would find ways to pay 80 dollars for the upcoming video game. The controversy started during PAX East when someone asked about the game price during a presentation. Pitchford gave a long speech about not knowing the final cost and explained pricing decisions come from many different factors. He said the pricing choice was not his responsibility to make for the company.
One player criticized Pitchford on X about expensive games and rising costs that hurt regular gamers. The executive responded with a story about working at an ice cream shop during his youth to afford games he wanted. Many people thought his response sounded rude and dismissive toward concerned customers. Pitchford later posted an apology but blamed misunderstandings rather than taking full responsibility for his words. He said he triggered some people when using the phrase real fans during his earlier comments.
Video game prices continue rising across the industry as companies test higher price points with new releases. Mario Kart World recently set 80 dollars as a potential new standard for major games. Players worry that Grand Theft Auto VI and other anticipated titles will match these expensive prices when they launch. Borderlands 3 cost 60 dollars when it released back in 2019. Gaming fans fear that essential living costs and entertainment expenses both keep climbing at the same time.
One player criticized Pitchford on X about expensive games and rising costs that hurt regular gamers. The executive responded with a story about working at an ice cream shop during his youth to afford games he wanted. Many people thought his response sounded rude and dismissive toward concerned customers. Pitchford later posted an apology but blamed misunderstandings rather than taking full responsibility for his words. He said he triggered some people when using the phrase real fans during his earlier comments.
Video game prices continue rising across the industry as companies test higher price points with new releases. Mario Kart World recently set 80 dollars as a potential new standard for major games. Players worry that Grand Theft Auto VI and other anticipated titles will match these expensive prices when they launch. Borderlands 3 cost 60 dollars when it released back in 2019. Gaming fans fear that essential living costs and entertainment expenses both keep climbing at the same time.
