Gearbox CEO Randy Pitchford warns gamers that Borderlands 4 will stay expensive for many years. The executive made his comments during Steam Summer Sale 2025 when Borderlands 3 received a massive 95 percent price cut. Players can buy the third game at rock-bottom prices after waiting five years since its original release. Pitchford noted that subscription services like Xbox Game Pass and PlayStation Plus also took five years to add the title. He expects the upcoming fourth game to take much longer before similar deals appear.
The CEO later backed away from his pricing predictions. Pitchford admitted he does not control game prices or sales decisions at the company. His earlier statement may not reflect actual business plans for the new release. Game pricing often depends on multiple factors beyond developer input. Corporate executives typically handle discount timing and subscription service agreements.
Executive Producer Chris Brock promises major changes for the next Borderlands game. The development team plans more significant updates compared to Borderlands 3. Previous developers made Borderlands 3 familiar because fans waited seven years between releases. New traversal systems and exploration features will separate Borderlands 4 from earlier games. These additions should create fresh gameplay experiences for series veterans.
Borderlands 4 arrives September 12 for multiple gaming platforms. PC gamers can play on release day through various digital stores. PlayStation 5 and Xbox Series X owners also receive launch day access. Xbox Series S players join the same release schedule. Nintendo Switch 2 users must wait for a separate version launching later.
The CEO later backed away from his pricing predictions. Pitchford admitted he does not control game prices or sales decisions at the company. His earlier statement may not reflect actual business plans for the new release. Game pricing often depends on multiple factors beyond developer input. Corporate executives typically handle discount timing and subscription service agreements.
Executive Producer Chris Brock promises major changes for the next Borderlands game. The development team plans more significant updates compared to Borderlands 3. Previous developers made Borderlands 3 familiar because fans waited seven years between releases. New traversal systems and exploration features will separate Borderlands 4 from earlier games. These additions should create fresh gameplay experiences for series veterans.
Borderlands 4 arrives September 12 for multiple gaming platforms. PC gamers can play on release day through various digital stores. PlayStation 5 and Xbox Series X owners also receive launch day access. Xbox Series S players join the same release schedule. Nintendo Switch 2 users must wait for a separate version launching later.
