A new company called Braincount just shook up Bangladesh's advertising world. The startup promises to track how many people actually see billboards nationwide. Advertisers can now determine if their giant roadside ads are truly effective. The platform uses smart technology and artificial intelligence to count real viewers. Companies have waited years for this kind of measurement tool.
Bangladesh spends more than 500 crore taka every year on outdoor advertising. The country has over 12,000 billboards scattered everywhere, from busy streets to highways. Most advertisers never knew how many people looked at their ads. They just guessed and hoped for the best results. This guessing game made it hard to prove advertising was worth the money.
Chairman Tawhidur Rahman Tapos leads the new company, having worked in marketing for nearly twenty years. He says outdoor advertising was like a powerful giant that nobody could hear properly. Managing Director Imtiaz Ahmed brings tech experience to help build the measurement system. The team created special tools that track where people go and what they see.
The platform enables advertising agencies to make more informed decisions about billboard locations. Media companies can also use the data to set better prices for their advertising spaces. Both sides win when they have real numbers instead of wild guesses. The system tracks performance during campaigns and measures return on investment.
Braincount wants to expand beyond just measuring billboard views in the future. The launch marks a major change for outdoor advertising in Bangladesh.
Bangladesh spends more than 500 crore taka every year on outdoor advertising. The country has over 12,000 billboards scattered everywhere, from busy streets to highways. Most advertisers never knew how many people looked at their ads. They just guessed and hoped for the best results. This guessing game made it hard to prove advertising was worth the money.
Chairman Tawhidur Rahman Tapos leads the new company, having worked in marketing for nearly twenty years. He says outdoor advertising was like a powerful giant that nobody could hear properly. Managing Director Imtiaz Ahmed brings tech experience to help build the measurement system. The team created special tools that track where people go and what they see.
The platform enables advertising agencies to make more informed decisions about billboard locations. Media companies can also use the data to set better prices for their advertising spaces. Both sides win when they have real numbers instead of wild guesses. The system tracks performance during campaigns and measures return on investment.
Braincount wants to expand beyond just measuring billboard views in the future. The launch marks a major change for outdoor advertising in Bangladesh.
