BTS tour drives HYBE to record $1.08 billion quarterly revenue

HYBE has hit $1.08 billion in quarterly sales, its best result yet, with BTS driving a huge jump in concert income. The South Korean firm brought in KRW 1.53 trillion, up 109.8% from a year ago and 5.2% from the prior quarter.

That beats its old peak of KRW 1.45 trillion, or about $967 million. It's also the first time the firm's sales have passed the billion-dollar mark when converted into US dollars.

Profit from day-to-day operations hit KRW 188.5 billion, or $133 million. That's a 10.3% gain from the prior period, with a 12.4% margin. Quite a shift from the KRW 42.2 billion loss it had a year before.

BTS did much of the heavy lifting here. Its ARIRANG tour across Europe and the US helped push concert sales to KRW 726.8 billion, or $512 million. That was a 196.7% yearly jump and 12.2% above the last quarter.

Each BTS gig drew about 70,000 fans on average. For context, HYBE made KRW 763.9 billion from live shows in all of 2025. One quarter alone has come close to that full-year amount, at roughly 95%.

Merch sales had a strong run as well. The firm pulled in KRW 334.6 billion, or $236 million, from goods and licenses, up 98.7% in a year and 7.7% from the last quarter.

North American BTS crowds spent KRW 107 billion, about $75 million, on tour gear. Across 31 shows in 12 cities, fans bought roughly 2 million items.

Recorded music was a mixed bag. Revenue came to KRW 282.8 billion, or $199 million, up 49% for the year but down 13.4% from the prior quarter. Streams made up close to 30% of that total.

ENHYPEN's eighth mini album, THE SIN : BLISS, reached No. 1 on the US album chart. CORTIS also crossed 4 million total sales with its second EP, GREENGREEN.

But the bottom line had a rough patch. Net profit fell 89.7% to KRW 11.3 billion, or $8 million, from KRW 109.8 billion. The share tied to HYBE's controlling interest even showed a KRW 6.8 billion loss.

A big part of that came from costs outside its main business. Those hit KRW 142.8 billion, up from KRW 43.7 billion. CFO Kyung-Jun Lee linked most of the rise to currency losses as the won gained value against HYBE's foreign cash holdings.

Elsewhere, KATSEYE gave the firm's global push more fuel. Its third EP, WILD, led the US album chart with 150,000 first-week sales, about five times the group's prior release.

All 31 KATSEYE tour stops across 27 cities in Europe and North America sold out. An arena run across 11 cities in Asia and Oceania is also on the cards.

Japan's &TEAM kept its sales streak going, with four million-selling releases in a row across Japan and Korea. Its second Korean mini album, Mark on Me, reached No. 20 on the US album chart.

HYBE has also widened its label support business. HYBE Global Label Services handles music sales, promo, and marketing across the group's labels, with Juan S. Arenas in charge. He used to lead intellectual property work at HYBE AMERICA.

Weverse saw a slight dip in use. The fan app had 14.22 million monthly users, down from its peak of 14.43 million in the prior quarter.

BTS has more live dates ahead, while work on fresh music and other plans carries on. HYBE also plans to bring its first Weverse Con Festival outside South Korea to New Delhi.
 

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