Turns out Burna Boy really did tell them. The Nigerian Afrobeats star has just smashed the record for the biggest money-making tour by any African artist ever. His I Told Them tour pulled in a staggering 30.5 million dollars total. This massive haul came from selling over three hundred thousand tickets across twenty-two separate performances in both Europe and North America. The tour's financial success was highlighted by a single landmark show at London Stadium, where the concert earned more than six million dollars from nearly fifty-nine thousand fans, setting another record for the highest-grossing one-night event by an African performer.
Breaking down the numbers shows a pretty even split between the two continents. The North American leg of the tour, covering sixteen shows, generated about fifteen million dollars from one hundred fifty-two thousand tickets. Over in Europe, only six concerts managed to bring in roughly the same amount, just over fifteen million, from another one hundred fifty thousand sold seats. This financial performance officially places Burna Boy at the top of the Afrobeats touring history, surpassing all previous artists from the genre.
For a little global perspective, the highest-earning tour in music history remains Taylor Swift's Eras Tour, which has reportedly made around two billion dollars. That tour itself managed to double the former record held by Elton John's lengthy farewell tour. So while Burna Boy is now dominating the African scene, the international touring charts are still a completely different ballgame.
Breaking down the numbers shows a pretty even split between the two continents. The North American leg of the tour, covering sixteen shows, generated about fifteen million dollars from one hundred fifty-two thousand tickets. Over in Europe, only six concerts managed to bring in roughly the same amount, just over fifteen million, from another one hundred fifty thousand sold seats. This financial performance officially places Burna Boy at the top of the Afrobeats touring history, surpassing all previous artists from the genre.
For a little global perspective, the highest-earning tour in music history remains Taylor Swift's Eras Tour, which has reportedly made around two billion dollars. That tour itself managed to double the former record held by Elton John's lengthy farewell tour. So while Burna Boy is now dominating the African scene, the international touring charts are still a completely different ballgame.
