California has taken action to prevent the annoyance of loud streaming commercials by passing Senate Bill 576, signed into law by Governor Gavin Newsom. The new law requires streaming platforms like Hulu, YouTube, and Peacock to maintain consistent commercial volumes in line with the content they accompany.
The legislation aligns with the federal Commercial Advertisement Loudness Mitigation Act of 2010, which already applies to TV networks and cable providers. This means no more sudden, loud ads interrupting your favorite shows.
“We heard Californians loud and clear,” said Newsom, addressing the need for a more peaceful viewing experience. State Senator Thomas Umberg, who co-authored the bill, noted that it was inspired by parents who were disturbed by loud ads disrupting their children's sleep.
The law passed unanimously, reflecting the widespread nature of this issue as more streaming services utilize ads to boost profits.
The legislation aligns with the federal Commercial Advertisement Loudness Mitigation Act of 2010, which already applies to TV networks and cable providers. This means no more sudden, loud ads interrupting your favorite shows.
“We heard Californians loud and clear,” said Newsom, addressing the need for a more peaceful viewing experience. State Senator Thomas Umberg, who co-authored the bill, noted that it was inspired by parents who were disturbed by loud ads disrupting their children's sleep.
The law passed unanimously, reflecting the widespread nature of this issue as more streaming services utilize ads to boost profits.
