People still prefer search engines to AI chatbots most of the time. SEO firm OneLittleWeb found that search sites saw 155 billion visitors monthly compared to just 4 billion for AI tools. Between April 2024 and March 2025, search engines pulled in 34 times more traffic than chatbots. AI visits grew faster, at 81% yearly, but from a much smaller base.
Google leads all search engines with 1.6 trillion visits last March. Bing came second with 60 billion visits, growing almost 28% from last year as Google slipped 1.4%. ChatGPT topped all AI tools with 48 billion visits, making up 87% of all chatbot traffic. Chinese tool DeepSeek showed the biggest growth, jumping over 113,000% yearly.
The data shows AI accounts for only 3% of what search engines attract. Search sites average 5.5 billion daily visits versus 233 million for chatbots. AI traffic has climbed each month since May 2024, rising from 3.1 billion to 7 billion visits in March 2025. Search engines recovered from a low point last November, growing steadily through February 2025.
Google leads all search engines with 1.6 trillion visits last March. Bing came second with 60 billion visits, growing almost 28% from last year as Google slipped 1.4%. ChatGPT topped all AI tools with 48 billion visits, making up 87% of all chatbot traffic. Chinese tool DeepSeek showed the biggest growth, jumping over 113,000% yearly.
The data shows AI accounts for only 3% of what search engines attract. Search sites average 5.5 billion daily visits versus 233 million for chatbots. AI traffic has climbed each month since May 2024, rising from 3.1 billion to 7 billion visits in March 2025. Search engines recovered from a low point last November, growing steadily through February 2025.
