Some entrepreneur named Antonija Eman just dropped a booking site called Destination Green Croatia that focuses on rental properties away from the beaches and tourist traps everyone usually hits. She handpicked houses across regions like Slavonia, Zagorje, and Međimurje after meeting every single property owner personally.
The platform targets people who want authentic experiences instead of basic beach vacations, which makes sense since continental areas only pull about three percent of overnight stays compared to coastal spots. Eman spent three decades working in hotels and sales before deciding these landlocked areas needed their own thing instead of competing with Dalmatia.
The whole pitch revolves around giving mainland destinations an actual identity separate from island life, especially since there is no set tourist season inland like there is on the coast. She thinks visitors are shifting toward active exploration rather than just sitting around, and continental regions can deliver that if they get the right support and branding.
The platform targets people who want authentic experiences instead of basic beach vacations, which makes sense since continental areas only pull about three percent of overnight stays compared to coastal spots. Eman spent three decades working in hotels and sales before deciding these landlocked areas needed their own thing instead of competing with Dalmatia.
The whole pitch revolves around giving mainland destinations an actual identity separate from island life, especially since there is no set tourist season inland like there is on the coast. She thinks visitors are shifting toward active exploration rather than just sitting around, and continental regions can deliver that if they get the right support and branding.
