Don Jazzy just added another artist to Mavin Global, and this time it's LOVN from the Mavin Academy program. The producer hyped him up on X by pointing out that the guy has been grinding through talent competitions like Access The Stars and The Voice Nigeria for years without giving up.
Jazzy said LOVN represents what happens when someone keeps posting their stuff online and stays ready to work, which is apparently the formula he tells every new artist trying to break through. The label boss thinks social media hustle combined with actual talent is what cuts through all the noise, and LOVN checked both boxes hard enough to get signed.
Jazzy said LOVN represents what happens when someone keeps posting their stuff online and stays ready to work, which is apparently the formula he tells every new artist trying to break through. The label boss thinks social media hustle combined with actual talent is what cuts through all the noise, and LOVN checked both boxes hard enough to get signed.
