MultiChoice Group plans to separate SuperSport from DStv packages. The company wants customers to pay for basic entertainment and add sports content later. This change could help fix their falling subscriber numbers that lost 1.2 million people over one year. CEO Calvo Mawela confirmed the review process will finish during March 2026. The company hopes flexible packages will bring back lost customers.
Mawela told TechCentral that sports content will remain exclusive to MultiChoice platforms. The business sees live sports as important for keeping and gaining new subscribers. Any changes must increase revenue and profits rather than hurt the company. SuperSport will never become available through other streaming services or competitors. MultiChoice controls all sports broadcasting rights for their channels.
The company faces strong competition from global streaming services across African markets. Consumer spending has decreased throughout the region making subscriptions harder to afford. MultiChoice started testing weekly DStv bundles through a pilot project in Uganda. Success there could lead to similar options in South Africa and other countries. These shorter subscription periods might attract budget-conscious viewers.
The SuperSport separation follows trends seen in markets like the United Kingdom. Sky allows customers to buy sports packages separately from regular television content. This flexibility gives viewers more control over their monthly entertainment costs. MultiChoice believes similar options could help them compete better against streaming rivals.
Mawela told TechCentral that sports content will remain exclusive to MultiChoice platforms. The business sees live sports as important for keeping and gaining new subscribers. Any changes must increase revenue and profits rather than hurt the company. SuperSport will never become available through other streaming services or competitors. MultiChoice controls all sports broadcasting rights for their channels.
The company faces strong competition from global streaming services across African markets. Consumer spending has decreased throughout the region making subscriptions harder to afford. MultiChoice started testing weekly DStv bundles through a pilot project in Uganda. Success there could lead to similar options in South Africa and other countries. These shorter subscription periods might attract budget-conscious viewers.
The SuperSport separation follows trends seen in markets like the United Kingdom. Sky allows customers to buy sports packages separately from regular television content. This flexibility gives viewers more control over their monthly entertainment costs. MultiChoice believes similar options could help them compete better against streaming rivals.
