G2 Esports deploys Sami AI assistant for fan queries

Instant answers just replaced endless scrolling for G2 fans, because Sami is basically a mascot with a GPU addiction.

Sami goes live for G2 fans

• G2 Esports rolled out an AI helper named Sami.
• Theta Labs teamed up with G2 to build the bot.
• February 18 marked its debut on the website and Discord.
• The mascot-inspired assistant fires back info in seconds.

What Sami actually handles

• Supporters can pull match times, rosters, and player numbers.
• Tournament results and standings sit one question away.
• Instead of hunting through socials, fans just ask.
• Training data pulls from G2’s history and meme culture.

Theta EdgeCloud runs the backend

• Theta EdgeCloud powers the agent through a distributed GPU network.
• Infrastructure keeps the tool active across the web and Discord.
• Global access stays stable regardless of user location.
• System design focuses on heavy-duty AI workloads.

Mitch Liu frames the vision

• Mitch Liu says G2 demanded an AI that matches fan energy.
• Theta Labs’ CEO points to instant replies across channels.
• Liu highlights coverage from LEC runs to CS team schedules.
• His remarks stress round-the-clock engagement for communities.

Theta expands across esports

• Theta Labs backs similar agents for Cloud9 and Sentinels.
• FlyQuest and Evil Geniuses also tap EdgeCloud tech.
• NRG, Gen.G, and Dignitas rely on the same stack.
• 100 Thieves, Method, and Team Heretics round out the roster.