Samsung is betting the whole farm on their giant, expensive phone again. The Korean giant plans to drop the Galaxy S26 series later this quarter while prioritizing the Ultra model above everything else. Reports indicate the top-tier device sees an initial run of 3.6 million units, completely dwarfing standard versions. This discrepancy shows exactly where the corporation expects to make real cash.
The lineup technically includes a Galaxy S26+, but it feels like a total afterthought. It apparently exists mainly to fill the void left after management killed the Edge variant late last year. That experimental sleek phone flopped hard sales-wise, forcing engineers to scramble and develop a safe 6.66-inch replacement just to keep the release schedule intact.
Famous leaker Ice Universe noted the middle model acts merely as a structural stabilizer rather than a showstopper. Meanwhile, early benchmarks for the Ultra running the Snapdragon 8 Elite Gen 5 suggest performance cores might run slower than expected. The base model only gets 700,000 units prepared for launch, while the middle child sits at the bottom with 600,000.
Production for cheaper options should ramp up later in the quarter once initial Ultra hype dies down. Factories focused heavily on the premium handset first to ensure stock meets the predictable demand from enthusiasts. It seems clear that the strategy involves milking early adopters before worrying about regular consumers who buy standard phones.
The lineup technically includes a Galaxy S26+, but it feels like a total afterthought. It apparently exists mainly to fill the void left after management killed the Edge variant late last year. That experimental sleek phone flopped hard sales-wise, forcing engineers to scramble and develop a safe 6.66-inch replacement just to keep the release schedule intact.
Famous leaker Ice Universe noted the middle model acts merely as a structural stabilizer rather than a showstopper. Meanwhile, early benchmarks for the Ultra running the Snapdragon 8 Elite Gen 5 suggest performance cores might run slower than expected. The base model only gets 700,000 units prepared for launch, while the middle child sits at the bottom with 600,000.
Production for cheaper options should ramp up later in the quarter once initial Ultra hype dies down. Factories focused heavily on the premium handset first to ensure stock meets the predictable demand from enthusiasts. It seems clear that the strategy involves milking early adopters before worrying about regular consumers who buy standard phones.
