Have you heard about "generative engine optimization" (GEO) yet? This new term might become the biggest marketing buzzword next year. LLMs like Gemini and ChatGPT keep changing how people search online, and GEO helps shape your content to catch their attention. Most companies haven't started working with this fresh idea, giving brave marketers a huge head start.
Try searching with ChatGPT 4.0 the next time you need information. It finds current data much better than a few months ago. You'll notice clean results without any advertisements cluttering your screen. It makes mistakes sometimes and can't reach every website, but expect major improvements when SearchGPT launches soon.
AI search tools have only grabbed a small piece of the market so far, but Google clearly sees danger ahead. Look at how they display AI Overviews prominently in search results. These summaries come from Google's Gemini and appear similar to ChatGPT answers. Google placed these AI snippets above paid advertisements - risking serious money from their main cash source. That shows how seriously they take this threat.
SEO veterans will find GEO basics familiar since both aim to influence search results. Both systems crawl the web for information before showing answers. The methods differ greatly, though. Check which sources Gemini uses for its AI Overviews - they rarely match standard Google search winners.
Two major differences separate SEO from GEO. First, links matter less, but mentions count more. SEO focuses heavily on links because Google uses them to judge authority. Pages with links from trusted sites rank higher in results. LLMs work completely differently as language prediction engines. They scan the internet looking for text patterns that seem most likely to answer your question.
The system counts how often certain phrases appear in relevant places. When you ask ChatGPT about the best CRM software, it searches through available data and predicts an answer based on language frequency. LLMs care about webpage content, not incoming links. Your brand mentions still matter, just in different ways.
Second, these AI systems judge sources using different standards than Google. Ask about CRM software. ChatGPT almost always cites "Top 10" list articles rather than in-depth reviews. This happens because list articles directly match the question language, and many quality news sources block AI access. Many established media companies fear copyright problems and prevent AIs from reading their content.
SaaS brands need to adjust their content plans and focus on websites that AI systems frequently use as sources. The challenge comes from limited data about how these systems actually work. We don't have precise GEO analysis tools like we do for SEO. Making decisions with less information creates bigger risks - but also bigger rewards for those who succeed.
Some companies will use this moment to jump ahead of competitors. Others will wait too long and lose customers as search habits change. Marketing teams must decide which path makes sense for their business. Should you move early despite uncertainty or play it safe and potentially fall behind? The answer shapes your future success in the changing search landscape.
Try searching with ChatGPT 4.0 the next time you need information. It finds current data much better than a few months ago. You'll notice clean results without any advertisements cluttering your screen. It makes mistakes sometimes and can't reach every website, but expect major improvements when SearchGPT launches soon.
AI search tools have only grabbed a small piece of the market so far, but Google clearly sees danger ahead. Look at how they display AI Overviews prominently in search results. These summaries come from Google's Gemini and appear similar to ChatGPT answers. Google placed these AI snippets above paid advertisements - risking serious money from their main cash source. That shows how seriously they take this threat.
SEO veterans will find GEO basics familiar since both aim to influence search results. Both systems crawl the web for information before showing answers. The methods differ greatly, though. Check which sources Gemini uses for its AI Overviews - they rarely match standard Google search winners.
Two major differences separate SEO from GEO. First, links matter less, but mentions count more. SEO focuses heavily on links because Google uses them to judge authority. Pages with links from trusted sites rank higher in results. LLMs work completely differently as language prediction engines. They scan the internet looking for text patterns that seem most likely to answer your question.
The system counts how often certain phrases appear in relevant places. When you ask ChatGPT about the best CRM software, it searches through available data and predicts an answer based on language frequency. LLMs care about webpage content, not incoming links. Your brand mentions still matter, just in different ways.
Second, these AI systems judge sources using different standards than Google. Ask about CRM software. ChatGPT almost always cites "Top 10" list articles rather than in-depth reviews. This happens because list articles directly match the question language, and many quality news sources block AI access. Many established media companies fear copyright problems and prevent AIs from reading their content.
SaaS brands need to adjust their content plans and focus on websites that AI systems frequently use as sources. The challenge comes from limited data about how these systems actually work. We don't have precise GEO analysis tools like we do for SEO. Making decisions with less information creates bigger risks - but also bigger rewards for those who succeed.
Some companies will use this moment to jump ahead of competitors. Others will wait too long and lose customers as search habits change. Marketing teams must decide which path makes sense for their business. Should you move early despite uncertainty or play it safe and potentially fall behind? The answer shapes your future success in the changing search landscape.
