Nana Frimpong Ziega says Ghana is sleeping on a goldmine with its tourist spots. The media personality and tourism guy laid out the situation on a television program, noting the sector pulled in 4.8 million dollars recently. He called that number a decent start but said it could be way bigger with some actual effort and cash behind it.
He pointed out the obvious problem, that the country has tons of cool places, but only like three of them get any real traffic or promotion. Most citizens have no clue about these local treasures, choosing to spend their cash on trips abroad instead. This leaves a bunch of potential destinations completely empty and wasting away.
His fix is pretty straightforward: give more sites some love and a marketing budget instead of hyper-focusing on the usual suspects. Ziega argued that letting other locations rot means the whole country misses out on money and jobs. He pushed for turning historical stories into actual places people can visit, which would draw both locals and foreigners while keeping their culture alive. For him, tourism is just a straight-up economic engine for creating work and helping towns develop, and he wants everyone involved to finally start pushing Ghana as a major destination.
He pointed out the obvious problem, that the country has tons of cool places, but only like three of them get any real traffic or promotion. Most citizens have no clue about these local treasures, choosing to spend their cash on trips abroad instead. This leaves a bunch of potential destinations completely empty and wasting away.
His fix is pretty straightforward: give more sites some love and a marketing budget instead of hyper-focusing on the usual suspects. Ziega argued that letting other locations rot means the whole country misses out on money and jobs. He pushed for turning historical stories into actual places people can visit, which would draw both locals and foreigners while keeping their culture alive. For him, tourism is just a straight-up economic engine for creating work and helping towns develop, and he wants everyone involved to finally start pushing Ghana as a major destination.
