Gweru's Go Beer Breweries dropped a one-liter bottle called Shikisha into stores as part of their push to grab more market share after reopening last December following a decade-long shutdown. Marketing manager Sam Ganjani said the name comes from Swahili, and the brew is aimed at younger drinkers who want something cheap and smooth for parties and hangouts. The company plans to test it out in Midlands province first before rolling it out to other regions once they get production dialed in.
CEO Edward Rusike thanked customers for backing the brand since they fired the brewery back up and said they're open to feedback as they ramp things up next year. The new bottle joins their existing lineup, like Chihera and Go5, helping them compete better in the township beer game.
CEO Edward Rusike thanked customers for backing the brand since they fired the brewery back up and said they're open to feedback as they ramp things up next year. The new bottle joins their existing lineup, like Chihera and Go5, helping them compete better in the township beer game.
